A material signed by Răzvan Brasla, Chief Executive Officer of Cloud 9 Residence, part of „Residential: Remodeled” communication campaign, occasioned by the 8th edition of the Building HOME International Good Living Forum (May 19, 2026, Bucharest).
The residential market is undergoing an accelerated maturation phase, driven by cost pressures, changing purchasing behavior, and increasing demands for efficiency and predictability. In this context, the concept of “remodeled residential” is no longer about aesthetics or density, but about how projects are structured, financed, and operated to generate sustainable long-term value.
From our perspective as a real estate developer with experience in delivering landmark residential projects on the Bucharest market, remodeling begins with how the project is conceived from the concept stage. In developing Cloud9 Evolution, we started from the idea that a home can no longer be analyzed in isolation, but as part of a broader urban ecosystem. This approach allows for better risk management and provides a stable investment framework, both from our perspective and that of buyers, who benefit from predictability in execution and delivery.
An important pillar of transformation is execution discipline. In a volatile market, the ability to maintain the pace of construction and meet the delivery schedule becomes a competitive differentiator. The completion of the structure for the first phase of the Cloud9 Evolution project and the start of the second, within the assumed parameters, is the result of a phased development strategy, supported by solid financing and long-term partnerships.
On the other hand, operational efficiency and responsible use of resources, energy standards, sustainable technical solutions and sustainable infrastructure are no longer optional elements, but tools for optimizing maintenance costs. Their integration, right from the design phase, allows us to reduce the environmental impact and stabilize costs for the end-user.
Last but not least, residential remodeling involves integrating social infrastructure as part of the development strategy. Thus, proximity to education, services and commercial functions are important elements that we take into account from the design phase. These generate a direct impact, contributing to the attractiveness of the project and maintaining value over time. In the case of the Cloud9 Evolution project, investing in an integrated educational unit as a whole was a strategic decision, through which we manage to reduce the pressure on the existing urban infrastructure. Moreover, the mix of facilities – 1 hectare of landscaped green spaces, multifunctional sports field, children’s playground, pedestrian alleys, café and a commercial area with supermarket, bakery, wellness services and charging stations for electric vehicles – directly responds to essential criteria for families and young people who choose a premium home. The “15-minute city” concept that we apply in Cloud9 Evolution transforms simple living into a premium lifestyle. Thus, we are laying the foundations for a modern, safe and connected community, where residents can live a balanced lifestyle, adapted to the current rhythm of Bucharest.
Looking ahead, we believe that the residential of the future will be defined by projects that can demonstrate coherence between concept, execution and operation. Remodeling is not a positioning exercise, but a business strategy that aims for efficiency, risk control and sustainable value creation in an increasingly complex urban environment.
Source România Construiește.
